Audi A1 - Live Marketing, Activation

Nightclubs activation

Activation in the best nightclubs of São Paulo to reach the target.
Drivers in front of the nightclubs conducting test-drive. After a breathalyzer test clients could carry out the test-drive if they were fully ¨clean". Or as co-pilot, if not able to drive, of one of the two drivers.
An A1 would be placed in lounge areas of certain nightclubs demonstrating the full capacity of its Audi Infotainment, BOSE and Audi Music Interface. External boxes would be attached directly to these systems for the customer have full notion of the sound generated by the mix of A1 devices. The customer could enter the A1, pick songs and mix them.
Promoters distributing gifts like promotional postcards, T-shirts and A1 miniatures.

Promotional Postcards

Metal miniature

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