The action would begin on social media. Facebook would be fed with information about the departure of the A1 from Europe. Its journey from the factory, departure through the naval port and its arrival at the Motor Show.
Several photos simulating A1 catches would be posted by fictional members of the community, generating expectation for the release.
AUDI A1 lauching stand
Stand built with cut of Audi's largest model, the Q7. Several features in the screen passing the idea that would be necessary a large car, the size of Q7, to have all these accessories. Several scenarios followed by the question ¨Can you imagine all this in a car? ¨ would be presented until the day of the official launching.