Impact live marketing at shopping malls simulating miniature car blister. The idea here is to play with the size of the A1, like an Audi miniature. All the qualities of an Audi assembled in a compact car. Despite being miniature, it remains a great car. Despite being compact the A1 remains an authentic Audi.
At  front, the video on the screen shows the performance of the A1 and the model is displayed full size inside the giant blister.
The giant blister plays with information about SCALE and "APPROPRIATE AGE", showing the A1 is in real scale 1/1 and manufactured for ages 18 and up.
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