Audi A1 - Teaser Video for President of Audi Brazil

CRM

Box with pendrive in AUDI logo format with the film below.
Audi A1 - Customized  video for President of Audi Brasil

Video sent to the President of Audi Brazil, Paulo Sérgio Kakinoff, to remind him about the presentation of concepts created for the A1, scheduled for July 13.

The video was edited from the original series of six chapters and it was fully customized with data from the chairman of Audi: informations about his hometown, his rock band, favourite soccer team, his long time friends. We also included information related to agency Rapp Brazil, mentioning Abaete (Chairman and CEO Rapp Latin America) and Customer Obsession (part of Rapp´s philosophy).

Built as a teaser, this video was sent within a pendrive designed with the shape of Audi logo and it was packaged in a beautiful box. It has become one of the main parts of the campaign.
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