ENGLISHTOWN - Advertising, Digital, CRM

Campaign Concept

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Animatics for 45" film
2 pages Ad
Teachers on call 24 hours.                    Here, your English never rests.
The classes are virtual. But the English you learn is real.
The best address to learning English is wherever you want.
The best address to learning English is wherever you want.
Postcards aligned to double page ads. It is customized with the location of the target using Google Maps, with the concept created in mind, that the user can learn English online wherever he is.
Julio, the best address to learning English is Paulista Avenue, 1106.
Analigia, the best address to learning English is Paulista Avenue, 1106.
Facebook App / Game "Do You Speak EnglishTown?"

Main page, How to play, Ranking
Do You Speak EnglishTown? is a game that will test the player's English, taking him on a virtual tour of 5 cities around the world where English is the official language.
In each city, the player will have to identify 10 objects, listed in English, within a period of time.
For each object found, the player gains 10 points.
With each completed stage, the player gains the right to advance to the next city, and/or publish their performance on a post.
Stage completed and the player advances to the next, action symbolized by the plane that takes flight and departs towards another city.
The bar above shows the 10 objects to be found in the scene, and in 2 of them the challenge is done through audio.
Each object found is marked on the image.
If the player does not find all objects in good time, he can try the phase again.
At the end of the whole course the player is directed to the final screen and wins a surprise gift.

The surprise gift is offered with the following message: "Well done! You've been able to complete Do You Speak EnglishTown and earned a total of 500 points, with a discount of R$100,00 on your registration and you can already learn english with the best teachers and in the most convenient and fast way.

The game is then directed to the EnglishTown site where you can register for a course directed to your level (detected through the tests applied during the game).

Final Ranking
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