First work for International Trucks, american client that arrives in Brazil but still holds US base. Presentation and subsequent approval through call and video-conference with the client in Chicago.
Invitation sent to dealers, fleet owners, FENATRAN prospects.
Lower cost alternative invitation. It has the same content of the metal box invitation version.
VIP area to welcome executives and dealer owners.
International’s conceptual area, with touchscreen panels where the visitor can choose the International models and access information about performance, consumption, dimensions, motors, etc. The panel will mainly show information on models not physically present at the stand. It will also function as a platform to disclose new technologies and special projects, such as: Hybrid Technology and Lonestar Harley Davidson. The area will also have Internet access, touchscreens for downloading wallpapers and International ringtones.
LEADS generation. This action has 2 options. An interactive Totem where the visitor can fill in their data by answering specific questions. In another option, promoters would do small interviews with visitors.
Brahma Bar. Event for entertainment of the special guests, promotion winners, specialized press and prospects.
Paula Fernandes Concert. Along with the launch of the Truck Driver Space would be the main attraction of the event. After the Space presentation, the singer would leave outside a truck and start her show.