Peugeot 208 - Digital

Facebook Apps

Let Your Body Drive - The "Let Your Body Drive" app aims to invite the user to know everything about the new Peugeot 208. Considering that we are on a FAN PAGE, we can say that access is made by an audience already prone to navigate , to know and assimilate the content presented. In this sense, this platform is extremely strategic for the Peugeot 208 release. The information that user will find here is consistent with what he would find on the Peugeot website, but here the content is offered in a more playful and much more interactive way, while emphasizing the "REAL" and "CONNECTION" aspects of the campaign. Connection through connectivity, through the use of social networks. Real for interactivity, the possibility of liking sharing, etc.​​​​​​​

Let Your Body Drive - Design 02
Let Your Body Drive - Interior 01
Let Your Body Drive - Interior 02
Let Your Body Drive - Performance 01
Let Your Body Drive - Performance 02
Let Your Body Drive - Versions & Test-Drive 01
Let Your Body Drive - Versions & Test-Drive 02 -
Visitor schedules a Test Drive to one of the 208 versions and picks a nearest dealership.​​​​​​​
Let Your Body Drive - Versions & Test-Drive Mechanics

01 After scheduling, the visitor already registered receives an email reminding him of the Test Drive to be carried out in his preferred dealership. 02 At the dealership, the Peugeot 208 chosen for the Test Drive will be equipped with an internal camera that will record the visitor's experience behind the wheel, his emotions and impressions about the car. 03 The images captured by the camera will be edited and will be part of a video with other participants of this experiment. 04 The video will be available on the Peugeot Facebook and all participants will know by mention in the post. From then on, likes and shares will viralize the video giving more page views.
Let Your Body Drive - Peugeot 208R - 01 - ​​​​​​​Presentation of the Peugeot 208 R2, as a way to adding "FORCE" to the model and Peugeot brand.
Let Your Body Drive - Peugeot 208R - 02
Let Your Body Drive - Apps 01
Let Your Body Drive - Apps 02

History of Peugeot - In order to be assertive in our goal of changing the public perception of Peugeot, we need to tell you a bit about its history. After all, before we decide where we will take the brand, we need to know where it came from, to know the path it has taken to get here. This app has this purpose: to create a more personal relationship between the public and the brand. For this, we will explore curious, interesting, engaging facts and passages of Peugeot history . For example, the story behind the numbers that identify the cars. The evolution of the Peugeot lions. The knowledge of some historic aspects of Peugeot will make the relationship between the public and the brand much more HUMAN.
Models - A car enthusiast ALWAYS takes an interest in models, usually because they understand cars, because they want to know more about evolution in design, engines, performance. This page was created to meet this need: show that Peugeot has a very particular history, which can be told through numerous models. For a FAN of cars and a FAN of Peugeot, this app brings an extremely DELUXIOUS content, meets a REAL desire, REAL evolution and therefore creates a strong CONNECTION with the public.
Peugeot Sport 01 - What could better translate the expression "Motion and Emotion" than the sports world? When we associate the sport universe with the automotive, we usually remember racing and circuits. But with Peugeot, this range is much wider: the brand is involved with two of the most elegant and exciting sports of all, tennis and golf. And in both cases, every movement is translated into a moment of emotion, just like driving a Peugeot. This is the analogy we intend to work on, since the aim is to modernize the brand, making it younger, bolder and more daring. The connection with the public, the REAL emotion of the competition and the PLEASURE of victory: these are the aspects Of Peugeot that we will bring with this application.​​​​​​​
Peugeot Sport 02 -
Sport Automobile - CRM for Peugeot Rally Cup and Stock Car Brasil: distribution of tickets for "Premium" and / or Open promotion on Facebook.
e-Motion by Peugeot 01 - The magazine brings content created for young audiences: entertainment tips, culture, sports and other subjects that are associated with the motion and emotion universe of Peugeot. The message to this audience is: "Peugeot shows you where life happens, where people meet, to interact, dance, have fun and connect with each other. More than that, driving a Peugeot, you get to those places with more comfort, agility and safety. "This magazine covers the PLEASURE, HUMAN, REAL aspects and CONNECTION requested by the Peugeot communication. It is the ideal tool to show Peugeot as a young brand and also aimed at the male audience. In terms of content, it can be divided as follows: 1. Motion - Entertainment tips, ballads, movies, sporting events. Here comes the content of cultural programming. It is the part that encourages the reader to "move", so the title "Motion". 2. Emotion - This is the area of ​​retrospective, where we will show photos of events, ballads and parties that have to do with the young profile that Peugeot wants to build. In the photos, as in the FB of the Societé Perrier, we will show people having fun, enjoying, letting the emotion surface. Therefore, the title "Emotion".

e-Motion by Peugeot 02
 
Test-Drive 01 -
Since we want to work on the CONNECTION aspect, we suggest a page dedicated to do a test drive. The user can schedule without leaving the FB. Aligned with Google Maps, this app allows the user to choose the model they want to test, the date they want to do it, and the nearest dealer to where they are. It is a way to bring convenience to the user.
Test-Drive 02 - Mecânica - 01 After scheduling, the visitor already registered receives an email reminding him of the Test Drive to be carried out in his preferred dealership. 02 At the dealership, the Peugeot 208 chosen for the Test Drive will be equipped with an internal camera that will record the visitor's experience behind the wheel, his emotions and impressions about the car. 03 The images captured by the camera will be edited and will be part of a video with other participants of this experiment. 04 The video will be available on the Peugeot Facebook and all participants will know by mention in the post. From then on, likes and shares will viralize the video giving more page views.​​​​​​​

YouTube - Twitter - Pinterest
E-Mail
E-Mail
E-Mail
E-Mail
E-Mail
 
E-Mail
E-Mail
Fan Page - 208 release
Fan Page - Relationship Management
Distribution of tickets to the Motor Show via Tagging tool on Facebook - The 40 ticket winners will be communicated through TAGGING. This tool allows friendly communication since it is used the same way when people share pictures taken with friends. With this statement on the winner's profile, we can impact their friends and get more visits to the Peugeot page.
Distribution of tickets to the Motor Show. Objective: Increase the number of visits on the Peugeot page. For this we will use sponsored links encouraging people to like the page. Once there, the visitor has a chance to win tickets if they correctly answer an existing question in a post and share the page. The 40 winners who share in their profiles will impact all the friends who are part of their network.

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